Mastercard® Loyalty Promotions
Paying attention to your customers' spending habits can influence more profitable behaviour
Targeted customer promotional examples
Usage
- Use your card three times this month, spend a minimum of $30 and get a $10 rebate
- Spend $500 this quarter and get a $25 rebate
Specific merchant
- Use your card at these merchants and receive 5 percent off purchases
- Use your co-brand card, shop in these departments and get 10 per cent off purchases
Data elements
- Set up three recurring payments and earn $20
- Earn double points when you make a purchase with Masterpass
Start providing highly valued rewards that will benefit all stakeholders
For you
- Drive and capture profitable cross-border spend that yields revenue and can improve your profitability
For your cardholders
- Receive special highly valued offers that are easy to understand and help strengthen their relationship with you
For merchants
- Help generate incremental sales and provide an incentive without POS impacts or coupons
How a cross-border program would work for your customers
With our cross-border program, you're provided with start-to-finish services with minimal development on your part, including:
- Campaign design, targeting and management
- Reward and rebate functionality
- Merchant or Merchant Category Code level filtering without any additional processing burden
- Transaction and real-time data access
- Flexible business rules
In addition, we offer many different parameters to manage and run your cross-border program, including:
- All card spend
- Country-specific spend
- E-commerce transactions
- Transaction/Spending caps
- Designated retailers
- Custom promotion requirements
Taken seriously, gamification can up the ante for a successful rewards program
Take advantage of the strategy
- Ideas for turning the use of a card into a fun event, not just a transaction, are only as limited as your imagination. Be creative and offer variety and flexibility to tailor offers to specific audiences and reach new customers.
Understand that people love to play
- Humans enjoy the element of play because it enhances the experience.
Build your program with a game in mind
- Make it fun. Make it worth playing. In a good game, people will want to go back and play it again.
Keep the focus on your customer
- Always keep the “player” and what he or she will experience at the forefront.
Become a gaming expert
- Understanding the mechanics and dynamics of how good games work will help you create a program that’s as much fun to earn points as it is to redeem them.
Talk to Mastercard
- With our expertise and technology, we can help turn your rewards program into an engagement magnet.
